Binto creates personalized supplement packets for women at every stage of their life. I was tasked to update their website and create a social media campaign that felt approachable to many audiences, such as women who are trying to get pregnant through fertility treatments, or who are going through postpartum. We centered the campaign around highlighting the supplements and the idea of blooming with Binto.
Designed while Art Director at The Perception
Programs used: Adobe Illustrator and Wordpress.
As a second set of campaign creatives, we centered the focus around the idea of “my best me. my binto” with a focus on the customer and their customizable supplement kit that is tailored to fit each individual needs, no matter what stage of life they find themselves. Part of this process included research into the brands audience and developing customer personas.
View the full brand refresh at mybinto.com