Branding design work for United By Blue, components include: Web Design, Email Design, Store Signage, Catalog Design, Event Design
As the graphic designer for United By Blue, part of my responsibility was orchestrating and designing a rebrand of the company. With a mission based in selling goods to fund cleaning our world’s oceans, it was important that the logo felt fresh and had a water-like feel to the letterforms both in color and in shape. An example of this can be seen in the top of the letter “i” in the new logo which mimicks the shape of a wave.
View the website refresh at unitedbyblue.com
Marketing materials included (but not limited to) web design, email design, catalog design, event signage, store signage, and packaging design.
Along with the logo refresh, I created an updated brand style guide which includes a new color palette and typography family, along with guidelines on how both should be used.