After years of the business growing and evolving, I was tasked with the responsibility of orchestrating and designing a rebrand of United By Blue. This was no small feat, but I leaned on my branding experience from my time spent working as a graphic designer for agencies.
With a mission based in selling goods to fund cleaning our world’s oceans, it was important that the logo felt fresh and had a water-like feel to the letterforms both in color and in shape. An example of this can be seen in the top of the letter “i” in the new logo which mimics the shape of a wave.
Created while a Designer at United By Blue
Programs used: Adobe Illustrator, Photoshop, InDesign, Klaviyo
View the website refresh at unitedbyblue.com
Marketing materials included (but not limited to) web design, email design, catalog design, event signage, store signage, and packaging design.
Along with the logo refresh came an updated style guide which included a new color palette and typography family, along with guidelines on how both should be used.