Various work and concepts created for students going to Duke University, completed as a designer at 160over90. While Duke needs little help in recruiting students, it allowed for fun to conceptualize new ways to entice prospective students.
Created while a Designer at 160over90
Art Direction: Chara Odhner and Tim Gough
Copywriting: Rachael Silverbauer
Programs used: Adobe Illustrator, Photoshop, InDesign
We created a paper Duke chapel pencil holder that can be easily mailed and constructed and shared with the hashtag #mydukechapel on socials. While we had a small budget, this seemingly easy project posed some challenges in terms of paper and postage, but it was a successful outcome and a great learning experience overall.
Lastly, we created a flip-book as their viewbook, which was collected from photographs we took on-campus, highlighting the unique perspectives and diversity of their students. It is meant to be a fun way for students to mix and match the photos and text to create their own definition of being a Blue Devil.